Vested with an indie film background, I am planning a live action approach with the use practical effects (except for burritos). Sets will be built from solid paper back drops, ironic props and interesting material juxtapositions to keep things visually intriguing and bizarre. Color palates are (as much as possible) entirely based from the style guidelines. We could go hardcore on the green and yellow or make good use of the year 2 pastel colors (which I am leaning towards). Overall, sets are bright and stylized in order to achieve a distinct look and feel from the everyday. Vivacious sound design will wrap the visuals with a big hug, truly transforming how the scenes are perceived. Whether or not the VO reads all the supers or a portion of them, it needs to be the same voice for all the spots to establish brand continuity. Lastly, I have sensibility for the humorous, of which this campaign can benefit: check out my latest film: FREE WEEK YOGA
In order to keep within budget, I propose to make 4 spots: Burrito, Think Fast, Tube Man and Forgettable Za. Below is how I plan to approach each spot:
Burritos: This is the most straightforward spot. The mass burrito field will be constructed in After Effects. I hope to increase the visual interest by either engaging more with the single burrito in the opening or the burrito field. Perhaps we utilize stop-motion animation, with the ingredients crawling into the burrito before we pull back to see the field of burritos, or consider other options for how the burrito enters into frame. if we move the visual interest to the end, I love the idea of having a character riding a lawn mower over the field of burritos, or somehow having them mowed, squished, ruined or destroyed. I think this would ground this spot a bit more and make it feel less sterile while adding some funny juxtaposition.
Think Fast: A visually unique kid looking towards camera, somewhat zoned out, but still present. A solid mass of green Jello (molded like a animal or other ironic noun) enters side frame and engulfs the unmotivated adolescents face. One continuous take (no cuts and no camera movement) filmed in slow motion. I would like to gather several takes of this from a various angles just to have them in our back pocket, but I think one take would be the most powerful.
Tube Man: I appreciate the idea of a tube man who cannot quite get himself fully inflated. This could be one continuous take as well. -or- after a wide establishing dolly in shot, I like a close up of tube mans face just repeatedly bonking the floor (or an ironic prop on set). An option I would like to film: we see Tube Man’s cord running off screen. Cut to the outlet back stage and a cheesy werewolf hand (or other funny/fictitious creatures hand, clearly just a glove) enters frame and unplugs it, giving a more literal analogy that getting high unplugs motivation.
Forgettable Za: I want this one to focus more on the burned pizza than the oven. I see a fast montage: hand places pizza in oven (all green and yellow peppers?). Timer on a time-lapse. Ding! Clock hands speeding. Smoke. Perhaps we flash a quick shot of a personified pizza being scorched by fire. Empty frame (sizzling sounds). Smoking, carbonized pizza rolls into frame and falls over or falls from sky and hits ground.
Thank you for considering Otherworldly Productions for this project and taking the time to look over our proposal. Let us know of you have any questions. We look forward to working with you!
Evan Mann, Owner/Director