Below is how I plan to allocated the budget. I have broken production into three stages (pre, pro, and post) and have added relevant notes regarding each stage. We are planning one full day of production with an additional day for pickup shots at my personal studio for closeups, inserts, etc. Our total budget adds up to $37,925. I have purposely come under budget so we have wiggle room for the inevitable unexpected costs. Most pre and post work will be done in house, so going over allocated time estimates is not burdensome, which means we can do more wth less, while still smiling.
Production Insurance: $600
Prop Master: $2,000
Project Fee: $5,500
Since I am approaching this practically, with real objects on screen, I have gone heavy on the props and Prop Master budget. This decreases post production budget since I do not plan to be CGI heavy. The Project Fee covers all admin, correspondence, project management, operating expenses, story-boarding, etc. and accounts for roughly 15% of the budget.
Director of Photography: $2,500
Assistant Camera: $1,200
Best Boy: $625
Production Assistant: $400
Red Dragon Camera: $1,200
Zeiss CP.2 Lens Kit: $400
Lighting Units: $800
10 Hour Studio Fee: $1,000
5-ton Grip Truck: $450
Misc. Gear Rentals: $500
Craft Services: $1,000
Production is planned for one 10 hour day. Ironsmith Studio seems to fit what we really need fort this project and can give us time to pre-light the day before.
We plan to shoot on the Red Dragon, which can produce a great image as faster frame rates for slow motion (Think Fast). For lighting, we plan to rent the Arri M18, Skypanel and (2) Joker 800’s. We may not need the grip truck, but I have put it in here as a safety. The Misc. Gear Rentals covers all the random bits of gear to make production happen (video village, dolly, tripod, etc.)
I prefer a lean crew with familiar faces. Director (Evan Mann), DP (Jeffrey Riley) and AC (Nate Davison) are all in house, and we work together on every project we create. We collaborate with Tony at GripTuff. They are great to work with and very good at what they do.
I have taken $1,000 off my Director rate to cover Craft Services in case the agency was not covering this…
Sound Design: covered by agency
After Effects: $3,000
Each video will roughly require: 17.5 hours of editing (@ $100/hr), $200 for graphics, and $500 for color. We have a $3K AE budget to cover Burritos and any other small adjustments for the other spots. We do all our post in house (except color and motion graphics).
Since we do our own sound, I estimate the sound design to be $500 per video.
We have a pretty fast schedule intermixed with a few major holidays. Here is how I see things unfolding, with a dollop of wiggle room:)
11/19: Pre-production meeting
11/21: Concepts and storyboards locked/Casting Call
11/26-30: Prop acquisition and fabrication
12/4: Production day
12/11: 4 rough cuts due
12/11-20: Revisions and polishing
12/21: Final client approval
1/4: Masters delivered