Nothing says details matter more a motion animation. We hired our friends at Nix + Gerber to create a small scale model, complete with outdoor enthusiasts , and a handful of wildlife critters. We used hair-gel and cellophane wrap to animate the water, running a fan brush through the model to create ripples and swells. We fit the entire set, which was about the size of a sheet of plywood, into our Colorado film studio, and made the magic happen over the course of a few days.
Brands that allow artists and storytellers to take risks and push limits are leaders in their industry. Huge thanks to Whitefish Credit Union for letting us play with their brand to make a visually distinct work of art.