THE BEAUTY UNDERGROUND

WE CREATE ILLICIT SPONTANEOUS FASHION. WE MAKE FEARLESS BEAUTY IMAGES. WE REFUSE TO BE CONTROLLED BY ANYTHING BUT OUR DESIRE TO TAKE DRAMATIC, PROVOCATIVE AND BEAUTIFUL PICTURES.

-BU

North American Hairstyling Awards, Las Vegas (60-second spot)

Beauty Underground is about as high fashion as it gets. The BU team let us loose on this one! They needed a “knock your socks off” sixty-second visual experience to deliver to the 4,000+ guests that would be attending the IBS in Las Vegas. 

The only rule: focus on the beautiful craftsmanship of hair and makeup.

Our solution: Bury the models with soil, flour, foam and syrup.

https://www.beautyundergroundmag.com