WE CREATE ILLICIT SPONTANEOUS FASHION. WE MAKE FEARLESS BEAUTY IMAGES. WE REFUSE TO BE CONTROLLED BY ANYTHING BUT OUR DESIRE TO TAKE DRAMATIC, PROVOCATIVE AND BEAUTIFUL PICTURES.
-BU
North American Hairstyling Awards, Las Vegas (60-second spot)
Beauty Underground is about as high fashion as it gets. The BU team let us loose on this one! They needed a “knock your socks off” sixty-second visual experience to deliver to the 4,000+ guests that would be attending the IBS in Las Vegas.
The only rule: focus on the beautiful craftsmanship of hair and makeup.
Our solution: Bury the models with soil, flour, foam and syrup.